Craftbiz Tip: Finding Your Brand

bluesplatter_know

What is your brand? What is your company’s personality? That should be reflected in everything you do. From your product to your hang tags to the tone of your text, it should all cohesively reflect that personality.

Here are some helpful links in your quest to find your brand:

https://sharedvalue.org/groups/finding-your-brands-north-star

http://contentmarketinginstitute.com/2015/10/define-brand-voice/

https://99designs.ca/blog/tips/brand-design-aesthetic/

If those seem overwhelming, contact a professional graphic designer. It means budgeting time and money for this professional service – something worth investing in.

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