Craftbiz Tip: Efficient Photography

  Here is another article from Etsy.com for you artists and vendors, as we continue to share insightful tips from other successful DIYers. Etsy Shop Owners “Fare Well Trading” share their unique photography methods.   Photo credit: Mia Graffam (left) and Ali Arakawa of Fare Well Trading. Photo by Fare Well Trading Etsy. (2017) Case study: How…

Craftbiz Tip: Finding Your Brand

What is your brand? What is your company’s personality? That should be reflected in everything you do. From your product to your hang tags to the tone of your text, it should all cohesively reflect that personality. Here are some helpful links in your quest to find your brand: https://sharedvalue.org/groups/finding-your-brands-north-star http://contentmarketinginstitute.com/2015/10/define-brand-voice/ https://99designs.ca/blog/tips/brand-design-aesthetic/ If those seem…